Shri Aditya Vikram Birla epitomized the highest order of leadership-leadership which not only achieved, but sparked off a thousand achievements; leadership which broke out beyond the confines of business to address the larger concerns of society and, at the individual level, leadership which stoked the flames of the most elemental forces which make people creative.
He was passionate about the arts. And in that realm he displayed the same zeal, the same drive and the same quest for perfection that was so characteristic of him in everything else he did. He valued creativity, for its own sake, because it led to aesthetic beauty and because it was at the root of much that was excellent. He set great store by the creative spirit in every artist and he would inspire them to learn, experiment, venture beyond the ordinary and delve deep within themselves to discover their inner self and fathom their limitless potential.
Above all, for Shri Aditya Vikram Birla, the melodious voice of the singer, the strains of a musical instrument, the flowing and elegant movements of the dancer and the strokes of the painter's brush were a tryst with enchantment.